Exclusive Sneak Peek!
Excerpt from my new book that explores the future of NFTs and Web3
I am so excited about my new book and I wanted to give my wonderful Substack community an exclusive sneak peek of what’s to come. From PCs to NFTs is a book and NFT project that is designed to educate, inform, and inspire the reader about the evolution of NFTs and Web3. It looks back on technology advances to help make sense of where we are now.
“You need this book. You will be smarter after reading it than you were before.” That was the opening in the Introduction of my last book, The Power of Real-Time Social Media Marketing, co-written with the amazing Teri Thompson, and published by McGraw Hill in 2011.
This new book is even more important and also more significant. NFTs and Web3 are driving one of the most exciting and transformative developments in years. This unique and timely convergence of finance, technology and culture will change how we look at e-commerce, intellectual property, ownership, provenance, royalties, digital and physical goods and experiences, money, and much more.
Here’s a few opening paragraphs from Chapter 1:
The Ownership Economy – A New Renaissance
Imagine that everything in the real world and in the digital world – land titles, real estate, art, music, film, books, investments, passports, tickets to sports or music events, receipts - everything – could have a digital address that represents proof of ownership, manages licensing, provides social status, grants exclusive access, and certifies authenticity.
Not only is this possible, it is happening right now. We are witnessing a new renaissance with the advent of NFTs and Web3 in our business and personal lives. A brilliant and exciting convergence of finance, technology and culture is rapidly shaping a vision for creative and new ways to interact with one another.
The promise that unquestionable proof of ownership and authenticity of digital assets (NFTs) for anything from land deeds to fine art, or photography to music has ignited our worldwide creativity and imagination.
Consider the following:
An NFT auction for charity was run from outer space by geoscientist, explorer, space artist, poet, and astronaut who recently became the first black female pilot of an orbital spacecraft. Hundreds of thousands of dollars were raised in 24 hours.
A musician released an NFT project that generated more money in 60 seconds than he’d ever made from a full year of releasing music online.
A 12-year-old digital artist was named TIME Magazine’s NFT community initiative TIMEPieces first Artist-in-Residence in October 2021
Throughout history, when the accessibility of information and the ability to influence commerce and culture becomes available to those who previously did not have access, extraordinary events occur. It is not too far-fetched to proclaim the current NFT cycle a New Renaissance.
The power of NFTs to change the world and change people’s lives is real. This book helps explain why this is happening now and reveals in broad terms how businesses and individuals can adapt their strategies to maximize the power of NFTs and Web3 going forward.
Businesses, industries, brands, well-known figures, and everyday people are clamoring to learn all they can about NFTs and Web3. Is this just fad or is this a trend that is here to stay? Is this truly a renaissance or just something that will soon fade away?
According to Fortune, “Overall, more than $37 billion has been sent by cryptocurrency wallets to NFT marketplaces in 2022 as of May 1, 2022. That's nearly caught up to last year's total of $40 billion sent in 2021.”
Surely, something significant is underway.
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