From PCs to NFTs

A new book by Beverly Macy that explores the future of NFTs

              ‘From PCs to NFTs’

A new book by Beverly Macy that explores the future of NFTs and Web3

Executive Summary  February 2022

How will NFTs change our lives? The NFT space has exploded since March 2020. It symbolizes everything best-selling author and UCLA educator Beverly Macy is passionate about – emerging technology and smart, creative people redefining ownership, money, and value in a special moment in time.

From PCs to NFTs will provide an overview of the new NFT and Web3 ecosystem that is developing at breakneck speed from a reliable and trusted source. This project will help brands and creators launch into this space and also provide those who are curious about NFTs the information they need to move forward.

NFTs in publishing are rare. From PCs to NFTs is Beverly Macy’s follow-up to her first book, The Power of Real-time Social Media Marketing, published by McGraw Hill in 2011. The book will cover the arc of Beverly’s career – beginning with the advent of the PC in the early 1980s, through the rise of the Internet and dot-com bubble, on to social media, and now at the dawn of a brand-new digital age with NFTs and beyond.

In addition to Beverly’s personal experience and foresight, the book will feature exclusive and detailed case studies from global brands and artists who have made the leap into NFTs, telling the story of how NFTs are evolving and analyzing what the future holds.

More than a literary endeavor, the project is also looking to include exclusive art and music to help characterize the themes in the book and reflect this unique juncture.

To complement the book, Beverly is hosting a podcast series exploring the application of NFTs in different fields, interviewing executives and industry leaders who share their real-world experiences, their views on the future of the NFT space and the endless possibilities it presents.

As with Beverly’s previous book, The Power of Real-time Social Media Marketing, the aim is to include learnings From PCs to NFTs in future UCLA curriculum.

The Goal

1.       To provide a volume that educates and informs the reader about this exciting new space

2.       To provide a potential blueprint for other authors and publishers on how to leverage literary talents as well as including other artistic creators in the world of NFTs and Web3

3.       To support Beverly’s vision of an ongoing community dedicated to this new immersive form of communication that combines literary, artistic, and musical expression. (A percentage of the primary sales will be donated to a charitable cause (to be determined)

The idea is also that early collectors could receive 1/1 digital art from the book, music from the event launch, a digital or audio version of the book with bonus material, and physical goods and experiences. The physical goods could include: first edition signed copies of the book, a limited-edition full-color hard-bound coffee table art book, and other goods.

Whitelist collectors could be invited to the launch party at the exclusive Aston Martin Residences, Key Biscayne, during Art Basel in December 2022.

To participate as a collaborator, partner, or sponsor contact: Michela Gilli, Project Manager gilli@zest11.com